Business Insider reported that 60% of elite athletes do not feel financially stable, emphasizing the importance for athletes to use social media platforms for sponsorships.
Ilona Maher, an Olympic rugby player, leveraged TikTok to gain a large following and secure collaborations with major brands by promoting body positivity and femininity in sports.
Maher's approach of embracing femininity in a physical sport, like rugby, has resonated with her audience and led to partnerships with L'Oréal, Brooks Running, Delta, and Maybelline.
Coco Gauff, a top women's tennis player, has also utilized social media to document her Olympic journey, showcasing the significance of athletes using digital platforms to connect with fans and brands.
#athlete-sponsorships #social-media-influence #brand-collaborations #body-positivity #financial-stability
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