Berger, a Wharton School professor, writes on the science of influence, persuasion, and word-of-mouth marketing. His bestselling books include 'Contagious: Why Things Catch On' and 'Invisible Influence: The Hidden Forces That Shape Behavior.'
Cialdini is a renowned expert on the science of persuasion. His book 'Influence, New and Expanded: The Psychology of Persuasion' is a New York Times bestseller.
Godin, a marketing expert, published more than 20 books including 'Purple Cow, New Edition' and 'Permission Marketing,' sharing insights on modern marketing.
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