Planners can utilize Instagram to enhance marketing for various events by employing effective strategies. Creating a clear and memorable event hashtag is crucial for engagement. Observing other successful events can provide insight into effective content strategies, including behind-the-scenes images and crowd shots. Developing a content calendar encourages consistent engagement through varied posts leading up to and following the event. Incorporating guest videos from speakers and emcees promotes excitement. Utilizing boosted posts extends reach and achieves specific marketing goals.
The event hashtag needs to be short, clear, obvious, and reinforced often, or people will end up guessing at what it is and there will be three or four different variations.
A well-planned content calendar ensures consistent posting and keeps the audience engaged leading up to the event. Vary your use of video, posts, and stories, starting months before the event.
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