Architectural firm Arup specializes in designing sports stadiums that consider the auditory experience of fans. Using soundproof rooms with surround-sound technology, they demonstrate how different stadium designs impact crowd noise during key moments such as goals. Chris Dite, who leads sports projects at Arup, emphasizes the importance of eliciting emotional responses from clients through immersive experiences. The latest presentation for Manchester United's new stadium sparked discussions on structural feasibility, while advocating for professionally approved designs to avoid misleading visuals that may not be realizable in construction.
In the offices of architecture firm Arup... we can put a client in there and say, 'when your team scores, this is what it will sound like if your stadium roof is shaped this way.'
What a goal might sound like in the new Manchester United stadium was not part of the presentation... the design of the new 2bn ground certainly invoked emotional responses.
Gravity still exists, unfortunately for us. We don't want to get into the situation of showing a client... an image that everyone falls in love with.
If you can sit the client in those front rows and make them feel like they're in it, that's where you start to really invoke an emotional response.
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