The joint protests led by fans from Manchester United, Everton, Liverpool, and Manchester City on Sunday aim to combat soaring ticket prices and advocate for affordability.
The groups involved in the protests emphasize that ticket price hikes and the erosion of concessionary rates are pricing out supporters who are essential to the culture of English football.
Despite significant revenue growth from the new Premier League broadcast rights deal, almost all Premier League clubs have raised ticket prices, illustrating a disconnect between financial gains and fan affordability.
As fan groups unite for the #StopExploitingLoyalty campaign, they aim to protect the long-standing tradition of accessible football for loyal supporters who make numerous sacrifices to enjoy the sport.
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