The article discusses the challenges faced by sports commentators like Flex when analyzing figures like Marcus Rashford, who embodies the merging of sports and celebrity culture. While Flex is knowledgeable and genuine, he found himself caught in a repetitive cycle of mentioning Rashford's name, spotlighting the dilemma of discussing a player who is more of a brand than an active footballer. As football discussions increasingly revolve around celebrity status, the piece highlights Rashford as a prime example of a post-truth figure in modern sports, where meaningful commentary becomes diluted in a sea of rampant digital noise.
Flex was asked to talk about the entity that is Marcus Rashford, which led him to essentially repeat Rashford's name over and over, showcasing the challenge of discussing a player who is more of a brand than a footballer.
The digital noise-world has created an environment where discussing a player like Marcus Rashford becomes a challenge; he's famous, yet when he plays, isn't particularly engaging.
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