Manchester United is increasing season ticket prices by 5% for the third consecutive year to enhance financial sustainability. The Manchester United Supporters Trust (MUST) regards the rise as less severe than anticipated but expresses discontent over the lack of a widespread price freeze. Changes, such as introducing a game categorisation model and raising the minimum attendance requirement, are viewed with concern. Club CEO Omar Berrada emphasizes the need for fair pricing amid rising operating costs, while MUST argues for a broader price freeze to unify support during challenging times.
"We fail to see any justification for the increase and the new categorisation model is a source of major concern."
"We understand that any price rise is unwelcome, especially during a period of under-performance on the pitch."
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