The Strauss decal on players' helmets represents a significant partnership for MLB, implemented to engage younger audiences, generating substantial media value during postseason.
MLB has seen a 25% increase in Wild Card round ratings compared to last year, highlighting the effective integration of new sponsorships like Strauss into the postseason.
This partnership with Strauss, a new German workwear brand, is designed to make the brand more visible, having already generated nearly $800,000 in media value.
Expected overall media value for Strauss from this MLB postseason could reach $17 million as the playoffs progress, benefitting from strategic visibility across various platforms.
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