When the Montreal Expos transitioned to the Washington Nationals in 2005, Canada's MLB teams were halved, yet Canadian support for baseball remains robust, potentially paving the way for a new Montreal team.
In 2024, MLB saw a peak in attendance with over 71 million fans, partly due to initiatives that enhanced game action and reduced length, boosting Nationals attendance by 13%.
The engagement of younger audiences has risen sharply, with a double-digit increase in the 18-34 demographic, driven by the Nationals' strategy to incorporate emerging talent like James Wood and Dylan Crews.
Casual fandom plays a vital role in MLB's 2024 engagement strategy; with targeted marketing efforts, the Nationals reported a notable rise in fan engagement, highlighting the importance of casual fans.
Collection
[
|
...
]