Brooks Koepka, five-time major champion, reflects on the LIV Golf League's progress as it enters its fourth season with a crucial tournament at Trump National Doral. The league, backed by Saudi Arabia's Public Investment Fund, faces challenges, including stagnating TV ratings and a leadership shakeup with Scott O'Neil now at the helm, replacing Greg Norman. Under O'Neil, LIV Golf aims for strategic growth and has updated its branding. Despite the hurdles, Koepka remains hopeful about the league's future direction and potential role in the sports landscape.
I think we all hoped it would have been a little bit further along, and that's no secret. No matter where you're at, you always hope everything is further along. But they're making progress, and it seems to be going in the right direction.
There's a place for LIV Golf in the world. That's one thing we need to establish.
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