In Search Of A Phillies Hat In Chinese MLB Stores | Defector
Briefly

In China, as elsewhere outside the U.S., MLB is a streetwear brand, not a sports league. It has become a billion-dollar enterprise, detached from actual baseball.
You can find more MLB-branded gear in China than in the U.S., but the trade-off is severe limitations in team selection and odd loyalties displayed by fans.
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