"It's amazing because sausages are quite nostalgic for people. It's a hard market to break into because, depending on what part of the country you are in, people are very loyal."
Una O'Dwyer grew up working at her family's butcher shop during weekends and summers. Over the past 20 years, she has developed her father's sausage recipe into a successful national brand, establishing herself as one of Ireland's few female craft butchers. Her products are now sold throughout the country. The sausage market presents unique challenges due to strong regional brand loyalty and the nostalgic nature of the product, making it difficult for new entrants to gain market share despite the quality of their offerings.
Read at Independent
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