"There's been a big void in the marketing of track and the profile of track over the last several decades. It's popular at a very high level every four years during the Olympics, then falls out significantly in between."
"The vision is to elevate the sport to this sort of level of UFC, Formula One and tennis and golf and other individual sports. Now just seems like the right time to do it."
"Grand Slam Track, a series of four three-day meets in which 48 of the fastest men and women in the world race for $12.6 million in prize money, seems like the right way to do it."
"The focus will be on head-to-head competition and not times, so there will be no rabbits or pacing lights. Each athlete must run in all four meets."
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