Column: 15 minutes of fame flies by. Who can help student-athletes cash in?
Briefly

Demand for Yeezys recently spiked for a large reseller of high-end shoes and clothing ... much to my chagrin.Apparently some people consider them to be a collector's item despite (or because of) the well-known antisemitic musings of its creator, formerly known as Kanye West.So while it's been reported Adidas - which severed its relationship with Ye because of his offensive remarks - is sitting on $500 million worth of Yeezys it can't move, that reseller called Impossible Kicks is shuffling up to 7,000 pairs a month out the door, some for as much as $400.
Read at Los Angeles Times
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