"This structure gives us more clarity and makes it easier for people that want to support our student-athletes to do it," UCLA athletic director Martin Jarmond told The Times. "You really need a more singular, specialized focus when it comes to raising money for football and men's and women's basketball."
"It's really exciting," Jarmond said of the fundraising efforts, "because it's going to support our football student-athletes in a real positive way."
Cronin has repeatedly worn Men of Westwood T-shirts and his team has featured the NIL logo on interview backdrops for the last two seasons. Cronin told The Times this summer that the team's success in its NIL endeavors allowed it to snag six transfers as part of a heralded recruiting class that also included McDonald's All-American point guard Trent Perry.
"Mick Cronin has attacked NIL and he has done a tremendous job creating opportunities for our young men in the basketball program," Jarmon remarked, underscoring the importance of successful NIL initiatives.
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