In Hollywood, the Caselin family has transformed elote sales by reintroducing this popular Mexican street food in an area where it had previously diminished. After a notable void following the misfortunes of previous vendors, especially in the wake of a viral incident in 2017, the Caselin family saw an opportunity. Their business, Elotes Los Santaneros, quickly gained traction by targeting local Latino communities, now serving delicious elotes and esquites from a fleet of gas-powered golf carts, bringing a vibrant taste of their cultural heritage to the streets.
In a city where eloteros typically dominate Latino neighborhoods, the Caselin family has revitalized the Hollywood area by introducing a beloved Mexican tradition—elotes and esquites—serving them in a charmingly modern way.
The last notable elotero in Hollywood faced tragedy when his cart was attacked in 2017. The resurgence of elotes in this area showcases the community's appetite for cultural foods.
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