The Hollywood Sign, erected in 1923 as an advertisement for 'Hollywoodland', embodies more than just aspiration; it symbolizes a complex legacy of colonialism, exclusion, and capitalism. Unlike traditional monuments, its ongoing transformation reflects the changing cultural values of Los Angeles. Over the years, it has acted as a canvas for artistic expression and political commentary, making it a dynamic symbol of the city's multifaceted identity. Recent incidents, including acknowledgments at events like the Oscars, continue to shape its narrative as a site of public intervention and social discourse.
... it has served as a beacon of aspiration and reinvention for over a century.
perhaps it's this dark underbelly that has made the sign an obvious target for public interventions and art projects over the years.
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