Grupo Firme's performances were among the first shows to take place in Los Angeles after pandemic restrictions were lifted, reflecting the ongoing ascent of música Mexicana in the United States and globally.
Hallie Yavitch noted how Grupo Firme's sold-out shows were not just a successful concert series but a lively celebration that marked the beginning of the revival of live music after COVID-19.
With Grupo Firme hitting record-breaking sales at the now-renamed Crypto.com Arena, they have solidified their position as a leading act in Latin music, bringing new attention to the genre.
The band became the fifth-highest-grossing tour in 2021, demonstrating the financial success and growing popularity of Latin music in the U.S., with revenues exceeding $1 billion.
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