Goldenvoice has invested in extensive upgrades to the Shrine Auditorium and Expo Hall, modernizing facilities and enhancing the concert-going experience just before the venue's 100th anniversary. Improvements include a new VIP bar with Moroccan decor and luxury dressing rooms for performers. The venue has a rich history, having hosted major events since 1926, including the Oscars and live recordings by iconic artists. The renovations aim to ensure the Shrine remains a key player in the competitive live music scene in Los Angeles.
"We need to celebrate the Shrine even more," said Melissa Ormond, Goldenvoice and AEG Festivals' chief operating officer. "It would be impossible to build this now. There's a reason it's been around for a hundred years."
The Shrine is, if anything, underrated in L.A. entertainment lore. Opened in 1926 by the Al Malaikah Shriners, the venue has hosted many iconic events.
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