As the modern economy increasingly values intangible assets, real estate must adapt by prioritizing experiences and interactions over merely physical properties. Atrium Ljungberg exemplifies this shift by creating interconnected districts that emphasize community and collaboration, rather than isolated buildings. This approach aligns with trends observed in successful platform businesses, which thrive on network effects and co-generated value, to enhance urban living. The article highlights that as intangible assets grow in importance, real estate must redefine its value proposition to remain relevant and drive economic growth in cities.
Real estate, too, must evolve beyond its physical footprint. Atrium Ljungberg focuses on developing interconnected districts rather than operating buildings separately, shaping the interactions and services between spaces.
At their core, platforms create value by coordinating interactions, reducing barriers and transaction costs, enabling large-scale economic activity through network effects, driving growth in urban environments.
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