"Enviromates is positioned as infrastructure rather than a one off campaign. The aim is to solve a coordination problem that has slowed down environmental action for years."
"Mia Roberts was inspired by the ambition behind the Earthshot Prize and by her own experience inside environmental initiatives. She saw that worthy ideas are plentiful, yet momentum can stall because links to teams, supporters, and partners are fragile."
"Instead of relying on sporadic attention, the platform focuses on connection, visibility, and repeat participation. Projects can find the steady support and skills they need."
Enviromates.earth is a fintech platform launched in London to facilitate connections between environmental projects, brands, and consumers. Co-founded by Mia Roberts and Simon Roberts, the platform aims to address coordination issues that hinder environmental action. It provides steady support for projects, credible engagement for brands, and trusted options for consumers. The initiative emerged from the observation that while many want to help, navigating the pathways between them is challenging. Enviromates focuses on fostering ongoing participation rather than sporadic efforts, creating a sustainable ecosystem for environmental initiatives.
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