UFC Exec David Shaw: Africa Card a "Massive Priority," Promotion Hoping to Hit New Markets This Year
Briefly

Despite a decline in UFC's overall European presence due to the pandemic, the company remains committed to the U.K., evident during UFC London’s latest event. David Shaw emphasized the UFC's intent to hold two shows annually in the U.K., contingent upon their scheduling framework. As the talent pool in the U.K. expands, bolstered by successful regional promotions, hopes for future events grow. Shaw hinted at possible shows in the Czech Republic and Germany in the next few years, signaling the UFC's ongoing interest in the European MMA landscape.
Shaw reiterated the promotion's commitment to the U.K., stating that while plans may not be set, they strive to visit twice a year when possible.
The UFC's talent pool in the U.K. is on the rise, thanks to thriving regional promotions like Cage Warriors, inspiring hopes for more frequent events.
UFC's expansion in Europe includes plans for shows in the Czech Republic and Germany in the coming years, acknowledging the success of local MMA organizations.
While a second U.K. show in 2025 isn't confirmed, Shaw mentions it's a possibility, highlighting the UFC's adaptability to the evolving MMA landscape.
Read at Cageside Press
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