Korean beauty (K-beauty) has surged in popularity since around 2015, with many boutiques opening in the UK, including major cities like London and Brighton. K-beauty emphasizes a slow, meticulous skincare routine focusing on protecting and nurturing the skin barrier through products rich in gentle, effective ingredients. Retailers, including Boots, report significant sales from K-beauty products, indicating strong consumer interest. The aesthetic appeal of K-beauty also lies in its elegant formulation, layering moisture to achieve a luminous finish, contrasting with Western practices that favor simplicity and speed in skincare routines.
K-beauty seeks to protect and balance the skin's barrier with gentle ingredients like squalane, emphasizing a slow and layered skincare routine over speed.
Korean beauty brands, available in boutiques and retailers like Boots, emphasize elegant formulations that provide a glamorous, glassy appearance through layered hydrating products.
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