The article explores perspectives on luxury luggage, noting that it can mean different things to different people, from practicality to prestige. It highlights the author's personal experience transitioning from Tom Bihn to Rimowa and discovering Carl Friedrik—a relatively new brand famed for its leather accents and quality craftsmanship. Founded by two Swedish brothers, Carl Friedrik offers stylish pieces at varying price points, appealing to a consumer base that appreciates both luxury aesthetics and functionality in their travel gear. The narrative examines trends in luggage styles and how brands communicatively position themselves in the market.
Carl Friedrik was founded in 2012 by two Swedish brothers and its initial focus was on leather goods, specifically laptop bags and wallets.
The rolling carry-on was introduced in the summer of 2019, just before a period of instability in the travel industry which some readers may recall.
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