Wedbush Securities analyst Dan Ives has dramatically reduced Tesla's stock price target from $550 to $315, citing a "full-blown brand crisis" linked to CEO Elon Musk and political factors. While maintaining an Outperform rating, Ives warns that Tesla has lost at least 10% of its future customer base due to self-inflicted branding issues, which could reach 20% in Europe. He highlights that Tesla has become a political symbol, complicating its market performance, particularly in China, where tariff impacts may push consumers towards domestic automotive brands.
Tesla has essentially become a political symbol globally....and that is a very bad thing for the future of this disruptive tech stalwart and the brand crisis tornado that has now turned into an F5 tornado.
We now estimate Tesla has lost/destroyed at least 10 percent of its future customer base globally based on self created brand issues and this could be a conservative estimate.
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