British athleisure brand Tala has halted a planned £5 million investment in the US due to unexpected changes in US tariff policies, which threaten customer shipping experiences. The CEO Morgan Fowles revealed that this shift forced the company to remove many products from its US site to avoid delays and tariffs that could deter customers. Founded by Grace Beverley in 2019, Tala's expansion efforts in the US are now on hold as the company assesses alternative logistics and sourcing methods.
"It was really disappointing when we had to pull the products from the site. Our worst fear was that the customer would get hit by some crazy tariff bill."
"It's a decent percentage of our range. If this continues to be an obstacle, then we might have to think about where we would move [production] to."
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