The 2024 recruiting cycle shows a decline in the popularity of on-campus interviewing for summer associates, as direct applications become the primary method. In 2023, 93% of law firms used on-campus interviews, but by 2024, this number dropped to just 24% of offers. Executives like Nikia Gray suggest that firms are adapting to a more competitive market by seeking more innovative and direct recruiting strategies, reflecting a significant shift in how law firms attract summer associates.
Nikia Gray stated that the market is increasingly favoring direct recruiting over traditional on-campus interviews, which now play a lesser role in talent acquisition.
In 2024, only 24% of offers came from on-campus interviews, indicating a significant shift towards direct application as the preferred method for summer associate recruitment.
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