Newbie, a brand under the Kappahl Group, is set to enhance its UK market presence by opening six new stores in 2025, starting with Bromley on May 22. This expansion aims to grow from seven to thirteen locations, emphasizing strategic placements in the London area to meet customer demand. Vice president Thomas Kusoffsky highlighted the brand's appeal, focusing on its sustainable, high-quality children's clothing and unique designs. The expansion aligns with Newbie's broader goal of establishing a stronger footprint in key European markets, enhancing customer experiences, and offering a diverse product range including matching outfits for mothers and children.
"The British market is exciting and full of potential, and we are eagerly looking forward to continuing our growth journey here. Our British customers have given Newbie a very warm reception and they clearly appreciate our focus on timeless design, our nostalgic style, and our PreLoved concept."
"Newbieâs success is built on creating an inspiring shopping environment and a firm focus on sustainability, characterised by quality, timeless design, and a nostalgic style that resonates with both children and parents."
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