"Passengers on social media described the scent as a weird artificial chocolate smell, and one said it makes me feel a bit nauseous. The Times reported that Transport for London workers based at the tube station complained to the railway station's management because the smell entered their break room."
"London St Pancras Highspeed, which owns St Pancras railway station, said the company responsible for the Magnum advert, JCDecaux, has made adjustments. It added that it was aware of a complaint about the advert for the ice-cream brand."
A multisensory advertisement for Magnum ice cream that emitted chocolate scent was installed in a tunnel connecting St Pancras railway station and King's Cross St Pancras tube station. Passengers and staff reported the artificial chocolate smell as unpleasant and nausea-inducing. Transport for London workers complained to management because the odor infiltrated their break room. London St Pancras Highspeed, which owns the station, confirmed that JCDecaux, the company responsible for the advertisement, made adjustments following the complaints. Magnum Ice Cream Company stated it received mostly positive feedback and will continue optimizing the campaign based on consumer responses.
Read at www.independent.co.uk
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