The article highlights significant growth in women's sports, driven by doubled ad spending and a new $250 million investment fund. Stef Strack, CEO of Voice in Sport, states that visibility is crucial for this transformation, as female sports are increasingly viewed as valuable investment opportunities. League One Volleyball, a new professional league, raised $160 million and signifies the shift as brands like Adidas partner with women's teams. The rise in athlete branding and sponsorships further indicates a promising future for women's sports, creating more opportunities for young female athletes.
Investors are looking at women's sports as a growth opportunity, not a charity, and that is a really key moment.
When we first started League One Volleyball, I thought women's sports were on the rise back in 2020; I think now we can all say that they're on fire.
Professional athletes are able to build a brand and benefit from sponsorship deals from more brands that are interested in partnering with women in sports.
To be able to showcase my skills and get sponsored means everything to me and provides an opportunity for other young girls.
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