Google faces a £5 billion class action lawsuit in the UK for allegedly abusing its dominant position in the search advertising market. The claim, made by UK-based organizations using Google’s advertising services from 2011 onward, accuses the company of restricting competition and harming advertisers through inflated pricing. With a reported 90% share of the search ad revenue, the lawsuit highlights Google as a monopoly and aims to hold the company accountable for its practices, according to the plaintiffs. Google, however, plans to defend itself vigorously, disputing the claims against it.
Google has been sued in the UK for £5 billion over allegations of abusing its dominance in the online search market, harming UK advertisers.
The lawsuit claims Google restricted competing search engines, positioning itself as a monopoly, leading to overcharges for advertising services.
A class action is being filed on behalf of all UK organizations that used Google's search ads since 2011, citing its monopolistic practices.
Google maintains that the lawsuit is speculative and states that consumers use its services because they are helpful, not due to lack of alternatives.
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