Google is facing a class action lawsuit in the U.K. for allegedly abusing its dominance in the online search market, which has led to an increase in advertising prices for businesses. The lawsuit, filed by competition law academic Or Brook, represents numerous U.K.-based organizations that feel cornered into using Googleâs search advertising services to maintain visibility online. The claim suggests that Google's practices stifle competition and that it has leveraged its position to overcharge advertisers, hence seeking compensation for the overcharges incurred.
"Today, UK businesses and organisations, big or small, have almost no choice but to use Google ads to advertise their products and services."
"Google has been leveraging its dominance in the general search and search advertising market to overcharge advertisers."
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