Miniso has officially opened a permanent store in The Liberty shopping centre in Romford as of June 13. The store, spanning 1,900 sq ft, features a variety of collectible products and everyday essentials in categories like beauty, tech, and snacks. Following a successful pop-up event in December, Miniso's COO, Saad Usman, expressed excitement about the opening and emphasized its community-focused presence. The launch celebration included family-friendly activities, with gifts given to the first 300 shoppers. This strategic addition is expected to enhance The Liberty's reputation.
We're thrilled to open our permanent store at The Liberty Romford. After such a fantastic response during our pop-up in December, we knew this vibrant, community-focused location was the perfect place to make a permanent home.
Miniso is the latest leading brand to join our dynamic line-up, contributing to our strategic elevation of The Liberty Romford. We are certain the brand will land exceptionally well with our thriving community.
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