Fixed broadband issues threaten consistent retail customer experience | Computer Weekly
Briefly

Ericsson's survey highlights critical connectivity issues faced by UK retailers, revealing that 48% believe networking is their top frustration. More than half of technology decision-makers view technology problems as barriers to effective retail networks. Importantly, 70% pointed to fixed broadband limitations that hinder standardised in-store services. The fallout is significant, with many retailers forced to reduce services in remote areas and notice drops in customer experience and revenue. However, retailers also leverage connectivity innovations for improved customer engagement and satisfaction.
48% of retailers cited networking and IT as their biggest frustrations, outpacing budget and staffing issues when implementing new technology services.
52% believe technology issues are major blockers to resilient networks; 70% see fixed broadband as a challenge to standardised in-store services.
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