Greggs has shown remarkable like-for-like sales growth, surpassing figures from early 2025 and even the record performance of Q4 2024. With inflation managed, the company is committed to evolving its offerings from simple pastries to more substantial grab-and-go dinner options. This ambitious strategy includes expanding store locations, diversifying the menu, and extending service hours into the evening. However, maintaining customer loyalty through this transition remains critical, especially as they aim to keep the value proposition in focus amidst growing offerings.
Greggs' impressive like-for-like sales growth indicates a successful transition from bakery goods to a broader food-to-go option, aiming for evening service.
Management aims to maintain pace with growth by expanding store count and menu diversity, a shift from the traditional lunchtime staple to comprehensive meal offerings.
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