B Corps, businesses accredited for their commitment to social and environmental standards, experienced a remarkable 23.2% revenue growth from 2023 to 2024, outpacing the national average of 16.8%. Additionally, these businesses increased their workforce by 9.6%, contrasting a slight decline in overall business employment. Over 1,000 companies in London hold B Corp certification, including brands like Cook and Farrow & Ball. Though the B Corp accreditation has faced criticism for allowing large companies to qualify, B Corp is introducing new standards to mitigate this issue, and many entrepreneurs still view the certification positively as a way to align profit with purpose.
More than 1,000 businesses in London now hold a B Corp badge, which shows a significant commitment to social and environmental standards in the local economy.
An ongoing adjustment of B Corp standards aims to ensure that businesses meet strict minimum requirements across various categories, thereby enhancing credibility and preventing potential greenwashing.
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