Aston Martin Lagonda's plans for an all-electric vehicle launch have been pushed back to before 2030, as new CEO Adrian Hallmark unveils a revised strategy amidst industry uncertainty. Previously, targets set by executive chairman Lawrence Stroll aimed for a 2027 launch, but these have now shifted. Hallmark, who is the fifth CEO in five years, faces challenges including profit warnings, supply chain issues, and the necessity to evaluate production goals, hinting that the previous aim of 10,000 annual vehicles might not be essential for profitability.
Aston Martin's new CEO Adrian Hallmark plans to push back all-electric model targets to before 2030, citing industry uncertainties and production challenges.
The carmaker's revised strategy reflects ongoing uncertainties in the electric vehicle sector, reminiscent of BMW's decision to review sizable investments amid weakening demand.
Hallmark has already forecasted two profit warnings and emphasized the need for restructuring Aston Martin’s operations to stabilize finances and improve delivery schedules.
Insiders believe Hallmark's extensive experience at Bentley will be pivotal for Aston Martin in achieving profitability and refining its production strategy.
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