A year in the life at HP: what matters to its Northern European chief in April 2026? | Fortune
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A year in the life at HP: what matters to its Northern European chief in April 2026? | Fortune
"Navigating our business as well as our clients through a lot of macroeconomic conditions can create new opportunities, but we also need to manage the status quo within our business."
"HP is a commercial entity and there will always be winners in a market where there is macroeconomic turbulence. We have a very strong proposition that is diverse, that addresses different technology needs."
HP, founded in 1939, is addressing current geopolitical and economic challenges by focusing on macroeconomic navigation, understanding customer technology needs, and diversifying into long-term solutions. The company aims to leverage opportunities arising from disturbances while maintaining business stability. HP's managing director emphasizes the importance of a strong, diverse proposition to motivate the team and ensure success amidst market turbulence. The focus is on delivering value through partnerships and meeting security criteria for customers.
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