A shadow minister warns: "People sometimes act as if it's already happened...not realizing the scale of effort required to do that."
We have to keep our discipline and keep on our message," says another insider. That discipline is important in avoiding public sparring and stray comments that could harm Labour's campaign.
"If everyone thinks we are getting a thumping great majority, you end up with the campaign being a referendum on Labour," one source says. Instead, "we want it to be about the threat of five more years of the Tories".
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