A pizza fan, Dave Goodings, creatively staged an April Fool's prank involving Domino's after they playfully suggested he get a tattoo of their logo for unlimited pizza. He and a local tattoo shop collaborated to create convincing images of him supposedly getting the tattoo. Domino's loved the engagement and helped amplify the prank on social media. Ultimately, the stunt sparked a humorous online reaction, showcasing how brands can engage with fans innovatively while tapping into playful challenges and their love for pizza.
"I'm a massive fan of pizza. I usually eat two or three pizzas a week, but I try to balance it out by running and exercising to convince myself that it's okay."
"Since I've come up with the idea, I've decided to message Domino's to see if they like the idea and they were on board too. They absolutely loved the idea and felt it could be a good April Fools."
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