The 2026 London Marathon has seen a record-breaking 1.1 million applications, indicating a significant running boom in the UK. Notably, a remarkable increase in female participation drives this trend, with women comprising 45% of last year's marathon participants. Women's running clubs, like 'These Girls Run', emphasize inclusivity and community, appealing to a younger audience eager to engage in fitness. Also contributing to this surge are programs like Parkrun, which attract around 450,000 weekly participants, reflecting a broad shift towards health and fitness in the UK's cultural landscape.
"It's that social effect - 'if my friend's doing it, then I can'," said Slater-Davison. "People starting to do 5km and sharing it."
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