Interest in jazz among millennials has soared in the last decade. Millennials typically associate jazz music with pleasant and sophisticated social environments like coffee shops and cocktail lounges.
Millennials, the largest U.S. demographic, possess significant economic power. Understanding their preferences, such as in jazz music, is crucial for investors.
Iconic jazz musicians like Louis Armstrong and Charlie Parker began in their mid-twenties. Millennials have strong opinions on jazz musicians, as revealed by a YouGov.com survey on The Most Popular Jazz Music Artists.
Grover Washington, Jr., known for 'soul-jazz' and 'jazz-funk,' ranks 15th in popularity among millennials. His hits like 'Let if Flow' and 'Black Frost' shaped the smooth jazz genre.
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