Recent research shows that 23% of Londoners prefer meeting friends for coffee and a pastry over having a pint at the pub, indicating a shift in social habits.
The Lime-thru bakery, opening from September 6-8, is a novel integration of cycling and bakery culture, allowing customers to enjoy pastries without the long queues.
According to Lime, Londoners are more than willing to wait in line for their favorite bakeries, even up to 40 minutes, showcasing the city's passion for baked goods.
To receive a complimentary coffee, pastry, and a 15-minute Lime ride, customers must download the Lime app, emphasizing the digital interaction alongside the bakery experience.
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