"The new Decathlon, which opens on Friday (April 24), will cover 1,188 square metres of space inside the 25,000-square-metre Croydon Ikea. It'll offer more than 5,000 products and even has its own entrance, in case you want to avoid having to worm your way through the Swedish home store's maze of display rooms to get to the athletic goods."
"The Croydon shop-within-a-shop is the first pilot of a partnership between the two companies, meaning that if it's successful, we could see more Decathlon/Ikea hybrids in the future."
"As for how they're marking the marriage, the first 100 customers through the doors on Friday and Saturday mornings will get a free Quechua NH100 10L backpack. On Friday, visitors will also score a £20 gift voucher."
Ikea has partnered with Decathlon to open a hybrid store in Croydon, debuting on April 24. The store will feature over 5,000 sports products within a 1,188 square metre space. Customers can access Decathlon through a separate entrance to avoid navigating Ikea's layout. The collaboration includes a buy back scheme for pre-loved gear. The opening will feature promotions, including free backpacks for the first 100 customers and family activities like a climbing wall and face painting, marking the first pilot of this partnership.
Read at Time Out London
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