Ikea is launching a new store on Oxford Street, London, on May 1, following an 18-month delay. This three-floor outlet, located in the former Topshop site, will feature a 130-seat Swedish deli, showrooms, and offer personal design consultations. The store will display approximately 6,000 products, with 3,500 available immediately for takeaway. CEO Peter Jelkeby noted that this opening is part of the strategy to bring Ikea closer to customers. As Oxford Street recovers from pandemic-related downturns, new openings signal a revitalization of the shopping area, enhancing its appeal.
Peter Jelkeby, the chief executive of Ikea's UK business, expressed excitement about Ikea's new Oxford Street location, emphasizing efforts to enhance customer access in urban areas.
The Oxford Street opening marks a significant step in rejuvenating the area, aiming to attract shoppers back post-pandemic, as indicated by the addition of various new retail stores.
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