With overfishing threatening favorite seafood species, Kitchen Theory in London introduces the 'Fillet O'Jellyfish' as a novel alternative dish. The dish, inspired by McDonald's Filet-O-Fish, features a jellyfish patty, fermented cucumber, sesame cheese, and drought-resistant millet fries, served with kombucha cola. The restaurant creates a unique dining experience with immersive sound and visuals at communal tables. Chef Jozef Youssef aims to enhance the likability of jellyfish in familiar meal formats, projecting its potential role in future diets as global seafood resources decline.
"This dish was aimed at finding a way to deliver jellyfish as part of a familiar meal to improve likability. We achieved this by designing around a well-known food format - fast food."
"If jellyfish burgers ever make it to the high street, I think they'd make a welcome addition - and a vast improvement on McDonald's Filet-O-Fish."
"Hidden away on a Holborn back street, Kitchen Theory offers evening 'supper clubs' a few times a month, where diners eat in union around a communal table and watch chefs at work."
"Using overhead projectors and speakers, each course is accompanied by a unique sound and vision experience to increase the sense of immersion."
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