How Dubai chocolate broke the internet - and where to try the trend in London
Briefly

The chocolate and pistachio trend, propelled by its viral roots in Dubai, has captivated consumers and sparked significant consumer interest. Originating from British-Egyptian entrepreneur Sarah Hamouda's Fix Dessert Chocolatier in 2021, Dubai chocolate quickly became a sensation, particularly through its innovative design and taste. With luxury versions featuring vibrant aesthetics and unique flavors, the trend has sparked a noteworthy shift in confectionery markets globally. As retailers like Marks & Spencer begin to stock these trendy sweets, questions remain about their staying power amidst evolving consumer tastes and viral dessert culture.
The combination of chocolate and pistachio, rooted in Dubai's dessert scene, has captivated a wide audience, elevating its presence in global markets.
The viral success of 'Dubai chocolate' demonstrates how internet trends can transform niche culinary creations into mainstream sensations, enticing consumers everywhere.
As the trend continues to cultivate interest and excitement among fans, questions arise about the longevity of the chocolate-pistachio pairing in the dessert landscape.
What began as a pregnancy craving in Dubai has evolved into a viral phenomenon, highlighting the power of social media in shaping consumer preferences.
Read at CN Traveller
[
|
]