Sales of afternoon tea hampers are increasing, with a shift towards experimental menus at various establishments. Younger demographics are showing more interest, possibly motivated by social media aesthetics.
Afternoon tea is no longer limited to older or upper-class individuals, as surveys indicate growing participation among the younger population. Themes like science experiments and iconic characters are contributing to this trend.
Benugo credits the royal family for revitalizing the tradition, citing significant spikes in bookings during royal events like the Queen's jubilee and King Charles's coronation. Key occasions like Valentine's Day and Easter also drive participation.
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