Tesco figures show demand for tinned fish has increased nearly 18% over the last two years, adding about 2.25 million kilograms. The rise is linked to health-conscious TikTok users who promote tinned fish as a cheap, convenient way to boost protein. Tuna fans share recipes online, including quick high-protein tuna bowls and tuna jacket-style baked potatoes with cheese. Tinned fish was common in UK kitchens through much of the 20th century, but popularity declined after WWII with the spread of refrigeration. Tuna is high in protein, contains essential vitamins and minerals, and is rich in omega-3 fatty acids. Health-focused youngsters began posting tuna recipes in the US, and similar content is now popular in the UK and beyond.
"Sales are up nearly 18 per cent - which is the equivalent to an additional 2.25 million kilograms. So, what's behind this surge? According to Lee Bannerman, Tesco tinned fish buyer, the increase in sales is being largely driven by health-conscious TikTokers. He said: 'Tinned fish is at the height of culinary fashion and is being driven by younger shoppers who have tuned into the fact that it is a cheap and convenient way of boosting their protein intake.'"
"'This spicy tuna bowl is possibly the easiest high protein 10 minute meal you can make, and I could happily eat it every day for the rest of my life,' @thefitlondoner explained on one of her recipe videos. @mummysflippinhouse posted a video making a baked potato with tuna and cheese, joking: 'That's a tuna jacket...which my husband thinks this is disgusting.' Tuna fans regularly share favourite recipes on social media."
"Tuna and other tinned fish were found across most kitchens in the UK for much of the 20th century. However, their popularity began to wane as a result of the advent of refrigeration after WWII. Now, Tesco has revealed that sales are on the up once again. 'You'd probably need to go back nearly 100 years to find the last time that tinned fish was such an exciting commodity,' Mr Bannerman said."
"Tuna is not only high in protein, but also contains essential vitamins and minerals, and is rich in omega-3 fatty acids. This hasn't gone unnoticed by health-conscious youngsters, who started posting tuna recipes in the US a few years ago. Today, they're hugely popular on both sides of the pond. 'TikTok is awash with influencers posting their tinned fish meal creations and offering tips on how to jazz up simple, easy to make meals such as tuna pasta bakes or salmon salads,' Mr B"
Read at Mail Online
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