Keith Lee, the popular TikTok food critic, made his debut in Austin recently, taking part in the SXSW Festival. During a session titled "Mastering the Art of Influencer Entrepreneurship," Lee discussed his journey, emphasizing that his rise to fame wasn't instantaneous; it took years of dedication and evolution through different content styles. He also shared personal insights, particularly about maintaining a healthy relationship with food, revealing that he seldom finishes the meals he reviews to balance his past struggles with an eating disorder and his active lifestyle.
He shared that he has been making and posting videos online for about 11 years, but it wasn't always about food. He started by posting on Vine (RIP), then tried his hand as an Instagram comedian before posting cooking videos for his then-pregnant wife.
Lee is often seen genuinely enjoying some of the most decadent food in cities around the country, he never eats all of it unless explicitly stated in the video.
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